Search Engine Optimization (SEO) Keyword Research On-Page Optimization Off-Page Optimization Link building Google Analytics Google Search Console SEO Audit Meta Tags Optimization Backlink Analysis Competitor Analysis SERP (Search Engine Results Page) Keyword Ranking Organic Search SEO Tools Local SEO Mobile Optimization Site Speed Optimization Social Media Optimization XML sitemap
The Search Engine Optimization (SEO) Analyst will act as part of the SEO team, identifying and implementing search engine optimization efforts so that keyword searches and organic search engine traffic will funnel more visits to the website.
At least two years of related experience is required, with experience in collecting and interpreting site-visitor statistics. Bachelor's Degree in Marketing or Relevant Area.
Analyzes current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
Assists with drafting, defining and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.
Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.
Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.
Collaborates with marketing managers and other staff to provide guidance and insight on SEO and optimal user experience.
Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.
Monitors specific SEO efforts; gathers and analyzes data and reports results to the team.
Maintains current knowledge of developments and best practices in SEO.
Experience & Skills:
Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines. Ability to work with digital content management systems.
Excellent verbal and written communication skills. Excellent organizational skills.
Strong analytical, and problem-solving skills and attention to detail.
Uninterrupted quiet workspace with a comfortable, table, chair, and clean backdrops.
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